Enfant Terrible started her career in marketing and communications, and has always kept a part-time creative hat after moving into innovation and product development.
ET brings together a talent collective when working on such campaigns, making things more fun, creative and ultimately impactful.
Led the complete redesign of landmark annual Innovation Journal, including concept design and validation, Augmented Reality application and digital communication campaign.
The 8 months collaboration with internal stakeholders and external creatives increased engagement with the publication 5-fold and delivered tangible new business leads.
Designed and delivered a specific innovation challenge for French and Canadian teams (over 3,000 engineers, field technicians and other colleagues), focussing on sustainable solutions.
Decarbon'Action, including a long-term communication campaign, event series and unique identity, yielded 42 commercial solutions and 8 product launches in 2023, and continues today.
Led product launches for several finance, insurance and professional services firms.
Projects include a BeNeLux employee benefits brand launch, the post-acquisition rebranding of 2 consulting practices in Australia and the market launch to Asia-Pacific of a new risk management service offering, all of which remain live and successful.
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